Floral Fashion Week Lands in Burlington: Fleurs de Villes
In case you weren’t able to attend Paris Fashion Week this year, a natural take on the iconic event is right around the corner, and you won’t need a plane ticket to attend.
Fleurs de Villes, Canada’s premiere Floral Mannequin Series, arrives in Burlington from May 10-14, 2017 at Mapleview Centre, as the final stop on the event’s inaugural cross-Canada tour. Having premiered last year in Victoria and Vancouver, the unique, five-day exhibition is Fleurs de Villes’ signature event and the first of its kind in Canada, blending fashion design and fresh blooms with bespoke floral-dressed mannequins and a European-style pop-up fresh flower market.
Established in 2015 by lifestyle and media professionals Karen Marshall and Tina Barkley, Fleurs de Villes Inc. creates experiential flower events that strive to deliver an elevated and artful connection to community, nature, and the best gathering places and retail destinations in Canada. So far this year, Fleurs de Villes has stopped in Victoria, Greater Vancouver, Edmonton, and Ottawa before closing out the tour here in Burlington.
Over a dozen top local Burlington florists, including Holland Park Flowers, Centro Garden, and Opening Night Flowers will be paired with leading brands to design stunning displays and bring them to life with flowers. Each floral-dressed mannequin is clothed in a one-of-a-kind design made up of hundreds of fresh blooms. Imagine, a beautiful Dior-inspired gown, a delicate wedding dress, or an ode to a classic Disney princess look, created from only fresh flowers and plants.
“Flowers make us happy, they always have. They reach a broad audience, they amaze and they delight,” says Fleurs de Villes co-founder Karen Marshall. “Fleurs de Villes is a showcase for local, world-class floral design. Our pop-up shows are stunning examples of the artistry of flowers, presented in some of the most elegant shopping centres in the country. We are thrilled to bring our event to Mapleview Centre for the first time, to connect the public with a sensory experience they won’t see anywhere else.”
All week, shoppers can peruse the display, snap photos, and vote for their favourite mannequin for a chance to win exclusive prizes. On Saturday, May 13, a day-long pop-up market offers a chance to purchase fresh-cut flowers, bouquets, bedding plants, pots and other gardening supplies inside the shopping centre. Public viewing of the finished mannequins kicks off with a VIP Preview Launch in a gallery-like setting in the heart of Mapleview Centre on Tuesday, May 9, and is then open to the public from Wednesday, May 10 until Sunday, May 14 during regular business hours.
Will you be stopping by Mapleview Centre to checkout some of the floral creations by local florists?